During the past year, the social landscape has seen its fair share of dramatic shifts, resulting in the need for brands to be smarter than ever when it comes to their social strategy. To be done effectively, brands need to be empowered with the right social insights to adjust and optimize their approach.
That’s where Socialbakers and Engage London 2014 come into play. Pulling together speakers from companies such as KLM and Twitter, conversations were focused not only on being insightful but also actionable for the attendees who traveled far and wide from over 41 countries. Resting on our laurels can and will bring a brand to a standstill, so how do we counteract the convenience of complacency? To do so, we need to focus on the three major components of a successful social campaign. Content, Ads and Community.
Engaging Content is More Critical than Ever
Once only thought of as a leader in connections, Facebook is now drifting towards that invisible line separating it from content networks like YouTube. From 2009 to 2013, brands increased posts per month from 7 to 40. The lesson to be learned from that 471% increase? Marketers need to get creative in order to cut through the noise – a typical Facebook user follows over 100 pages.
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