One of the many innovations Facebook announced at f8 was App Links — a deep linking system that allowed publishers such as Endomondo, Goodreads and Spotify to take users from a Facebook News Feed post into their app, bypassing a mobile browser.
John Milinovich, CEO of URX, understands just how important App Links can be to the greater mobile ecosystem. URX helps app developers with deep linking, creating a better user experience for push notifications, email campaigns, SMS and social media. By taking advantage of App Links, Milinovich feels that developers will start seriously thinking about improving deep linking and removing the friction that a mobile browser creates.
Milinovich sat down with Inside Facebook for a talk about the impact of App Links and where app developers will go from here.
Inside Facebook: What was your first reaction when Facebook announced App Links?
John Milinovich: It was exciting because a couple members of our team were in the audience. It was exciting to hear Ilya (Sukhar, Parse CEO) use some of the same words that we would to describe what we’re working with, to make it clear that this was a big opportunity that Facebook sees and acknowledges. It was great to talk shop with him after the fact, too. For us, what’s really exciting is it’s very clear that there’s a need for the big players to all make concerted pushes to make deep linking adoption become commonplace.
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