Jeff Ferguson — CEO of Fang Digital Marketing — has led online marketing efforts for some major companies, such as Hilton Hotels, Kimberly-Clark and Experian. He’s also lent his expertise to companies such as American Airlines, Farmers Insurance and Toyota.
Furguson will speak at the Inside Social Marketing conference in New York City, Dec. 3-4. He will lead a solo session, “Boosting Your Social Marketing: The True Impact of Paying for Extra Social Exposure,” and participate in a panel, “Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter.” Register today by clicking here!
Ferguson spoke with Inside Facebook about how Facebook marketers should approach paid media.
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Source:
http://www.insidefacebook.com/