The “Gangnam Style” dance that has somehow still prisoner a nationBy Dan Moore
Psy’s “Gangnam Style” is now a most-viewed YouTube video ever, that means it’s been watched some-more than 830 million times. That means that a singular biggest cocktail enlightenment eventuality of 2012–the video you’re many expected to speak about with your grandma during Christmas–was, as we expected behind in 2011, an LMFAO-soundalike dance-pop lane achieved wholly in Korean and wrapped around a newness equine dance. The details of any informative materialisation are different; Psy’s as good an instance of that as we’re expected to get.
See also:
- Six Korean cocktail artists to watch after “Gangnam Style”
- The 10 best photos of screaming girls during Justin Bieber’s uncover
But behind his success, there has to be something that can be dissected, generalized, and exploited, or during slightest that’s what I’m going to tell we if we send a summary to my “Web 2.0 New Media Social Trend Analysis Analyst” LinkedIn profile. So what creates a billion-view video? What’s a formula? So distant as we can tell, there are dual options: The Gangnam and a Bieber.
The Bieber
If Psy avoids a full magnitude of fame-backlash from a 13-year-olds who downvote YouTube videos since they enjoyed them dual years ago and they are stupid! and for small kids!, it’ll be since a video his putsch deposed was Justin Bieber’s “Baby,” that had 800 million views and roughly no infrequent fans.
That’s a Bieber method, and if we watched a American Music Awards final week (or talked to someone who did [or watched a M.C. Hammer thing on YouTube, or talked to someone who did]), we saw it in action. Winning a cocktail enlightenment recognition competition isn’t about being a many popular, or carrying a many fans–it’s about carrying fans who are clinging adequate to muster themselves into ballot-stuffing, YouTube-watching brigades. Contrary to a common hit on them, awards like these magnitude conjunction talent nor popularity–they magnitude fandom.
If your hyper-devoted fanbase is vast adequate (and hyper-devoted enough), it doesn’t matter how most of an aversion we are to everybody else. The final 4 AMA winners (Justin Bieber and Taylor Swift, twice each) and a altogether success of niche-targeted nation singers and American Idol contestants illustrates usually how successful a Bieber process can be when an endowment requires some extrinsic bid on a partial of a singer’s fanbase.
They’re a low-pitched homogeneous of midterm elections; a deficiency of a people who can’t be worried to send 50 content messages to a special phone series or expostulate out to a facile propagandize during lunch increases a value of a dynamic few who would swear a blood promise to get Justin Bieber’s name over One Direction’s on a commemorative package of deli meat.
Those hyper-devoted fans can also be mobilized to watch videos 100 times, or during slightest until their father (who usually doesn’t understand) kicks them off a mechanism in a vital room. They can pull somebody to a tip of a charts since they’re a usually people who caring about a charts.The consistent shake of amicable media means this plan will sojourn viable indefinitely. But as YouTube expands, it’s going to be some-more formidable to get your fortuitous of Beliebers or Directioners or Taylor Swift veterans for law vast enough, relations to YouTube’s broader population, to practice this kind of control. Which leaves a Gangnam method.
The Gangnam
1. Make something novel adequate that people wish to speak about it.
This is loyal of roughly any Internet meme: “Gangnam Style” was successful online since it felt so weird. When we initial watched it, a denunciation separator and a dancing total with a high prolongation values to make me feel like there was some weird swap star of nonsensical song videos that I’d been blank my whole life.
2. But not too new–make it harmless adequate that people wish to speak about it to everybody.
“Gangnam Style” pennyless out of Internet-meme-prison, though, since distinct other memes, we didn’t usually wish to speak about it with other people like me. Most memes we unequivocally suffer strike me as something my friends who have a flitting recognition of Internet enlightenment would like. “Gangnam Style” seemed like something my trainer would like, and my mom, and usually about anybody with a smartphone who we had to kill a few mins with.
3. Make people feel good about themselves and a star after they’re finished examination it with somebody else.
This is a large one. The Bieber process feeds on heated feelings of adore and hate. Beliebers, Directioners et al–again, like domestic bases–are during their strongest when they trust themselves to be besieged on all sides by haters and downvoters, or even other ideologically polluted Beliebers or Directioners.
Really effective fandoms are inextricable in a state of permanent rebel that Fidel Castro would substantially appreciate, if he usually accepted what it unequivocally means to be a Belieber. But as a maestro of a Great Harry Potter Shipping Wars of a 20-aughts, we feel competent to contend that it becomes exhausting, after a while, to opinion in any poll, criticism on any Livejournal debate, and harm any competing hashtag.
Psy does not ask we to melt iron in your backyard and spin throw steel into huge statues of lieutenants on fake-horseback. He has not desirous a singular teenaged lady to asian her amicable life around constrained his career. He’s usually reduction relentlessly meaningful than LMFAO, reduction distributed than One Direction, reduction divisive than dubstep, and accurately constrained adequate to perform everybody. For “Gangnam Style” to strech 800 million views, it usually indispensable to make we kind of happy for a minute.
Source:
http://youloverandom.com/gangnam-style-bests-justin-bieber-for-most-watched-youtube-video-ever-3/